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Day: February 4, 2014

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How to Shape Your Competitive Space

Richard Martin February 4, 2014 No Comments

Shaping the battle space means that you don’t just accept the situation as it is, but also try to influence and mould it so that you can exploit your strengths and put your competitors in a weaker position. In business, we need to apply the same principles in order to “shape the competitive space.”

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