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Richard Martin’s Monday STAND TO! 19 September 2016

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  • Richard Martin
  • September 19, 2016
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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Monday STAND TO!

By Richard Martin, Expert in Business Readiness and Exploiting Change

Military readiness is the the capacity to exploit change in order to achieve strategic, operational, and tactical objectives.

By extension, business readiness is the capacity to exploit change for strategic, operational, and tactical business objectives.

The business readiness procedure is the the concrete instantiation of this standpoint as it provides the framework, tools, and mindset to exploit change for the achievement of business goals of all types and at all levels. The following list gives each step of the BRP, and I will provide additional insight and examples into each in subsequent issues of STAND TO!

Business Readiness Procedure (BRP)

  1. Maintain situational awareness.
  2. (Re)analyze your mission.
  3. Do a time appreciation.
  4. Activate/mobilize your organization or team.
  5. Conduct reconnaissance.
  6. Do your estimate of the situation.
  7. Compare friendly and opposing scenarios and decide on the optimal solution.
  8. Perform risk analysis and contingency planning of your selected solution.
  9. Communicate your plan and issue clear direction.
  10. Supervise preparations and the build up for implementation.
  11. Lead and control the execution of the plan.
  12. Assess, adjust, and adapt.

Did you know that an infantry battalion only needs about 3 to 4 hours of prep and planning time to be battle ready? What are you waiting for to get the same benefits for your outfit?

Feel free to contact me at any time to discuss your objectives and needs.

And remember… STAND TO!!!

© 2016 Alcera Consulting Inc.

This article may be forwarded, reproduced, or otherwise referenced for non-commercial use with proper attribution. All other rights are reserved and explicit permission is required for commercial use.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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