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Companies Run the Way They Are Led

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  • Richard Martin
  • May 18, 2010
  • 5:49 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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BP’s Gulf of Mexico oil disaster and the wave of losses and government scrutiny that have washed over Wall Street in the last year and a half have something in common. Both situations demonstrate how the leaders of these companies – BP, Goldman Sachs, Lehman Brothers, and others – have been ultimately responsible for the creation and encouragement of a culture of risky behaviour without accountability.

As one of my NCOs used to say when I was in the army, “A unit runs the way the commander wants it to be run.” We therefore shouldn’t be surprised by the lack of ethics and “cowboy” mentality prevalent in some companies. The senior leadership of many, if not most, of these businesses has given license to key employees to behave in that way. If you expect and encourage needlessly risky behaviour, then you shouldn’t be surprised when that’s what you get. This is the antithesis of true entrepreneurship, which involves people that are risking their own capital and their own hide, but who are much more responsible in taking prudent risks, ones that can be justified to themselves, their families, their partners and their employees.

© 2010 Richard Martin


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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