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How Long to Change a Corporate Culture?

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  • Richard Martin
  • July 29, 2010
  • 2:55 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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How long should it take to change a corporate culture? BP has been struggling to change its safety and risk management culture since at least 2005. The BP board was right to ouster Tony Hayward, because it’s taken too long, with the results we’ve seen in the Gulf of Mexico. The reality is that changes can be almost immediate if the CEO and board back up and support the people in the organization who see what is required to make the change. They have to be ruthless in punishing unacceptable behavior and in rooting out holdouts. They also have to promote and reward supervisors, managers and executives that believe in the new orientation. They must literally lead the charge to change practices and beliefs in the organization, even to the point of correcting minor mistakes and micromanaging initiatives that are critical to the strategic change. That isn’t what is taught in MBA courses on strategic management and leadership, but that is what is required for truly deep strategic change to be successful.

© 2010 Richard Martin. Reproduction and quotes permitted with attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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