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I’m tired at the moral equivalence and hand-wringing

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  • Richard Martin
  • April 17, 2022
  • 12:26 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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by Richard Martin

I’m tired at the moral equivalence and hand-wringing. Horror at atrocities is one thing. Everyone can agree on that. In fact, it’s nothing but hand-wringing. “Give peace a chance.” “Why can’t we all just get along?” “Am I my brother’s keeper?”

Wars are fought on the moral as well as the physical plane. Everything I have learned in a 26-year military career as a combat arms officer, including peacekeeping duty in the Balkans, where many of the same type of genocidal and ethnic cleansing campaigns were undertaken, and 40 plus years of studying warfare, military history, strategy and tactics, confirms that belief.

The real issue is whether Western/NATO governments are willing to do what is necessary to ensure Russia is defeated and Ukraine is secure within its borders. Russian disinformation and information warfare is nothing but a continuation of Soviet-style active measures used extensively during the Cold War. The primary audience is the Russian people, followed closely by Western populations and politicians. Russian propaganda and information warfare are deep operations, aiming at undermining morale, resistance, and defence.

Messages are all over the place, including ridiculous conspiracy theories, in order to see what sticks and gets picked up and spread by mainstream media, social media and various movements and organizations. The hunger for strange beliefs is fed by Russian propaganda. The disinformation campaigns tap into fringe views and aim to exacerbate existing conflicts and divisions, on the left and the right, including anti-immigration fears, nationalism, fascist movements, extreme environmentalism and anti-business rhetoric.

Out of 100 ridiculous and unrealistic claims, maybe only 5 or 10 get picked up and shared. But then Russian state controlled agencies and influenced agents reinforce the narratives. The aim is to create doubt, sow discord, undermine support for Ukraine (or other threatened nations and countries), and weaken the resolve to resist aggression.

© Richard Martin

Richard Martin was an infantry officer for over 20 years in the Canadian Army. He is currently an entrepreneur, strategic advisor, and information warrior focusing on extracting valuable information and signals from chaos and noise.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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