Skip to content
Logo of blog www.exploitingchange.com by Alcera Consulting Inc.
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
Contact
  1. Home
  2. »
  3. Readiness & Strategy
  4. »
  5. In a Classic Defensive Move Broadcasters Are Adding Web TV

In a Classic Defensive Move Broadcasters Are Adding Web TV

Share this post

  • Richard Martin
  • June 17, 2010
  • 3:15 pm
  • No Comments
Picture of Richard Martin

Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
All Posts

Many broadcasters and other entertainment providers are adding Web TV to their service offerings. The most recent in Canada is Videotron, the TV and cable arm of media giant Quebecor. The aim is to provide Web TV viewing as a viable option for viewers, mostly younger ones.

This is a classic defensive move, one designed to preserve audience share while maintaining a foothold in a potentially new market. In other words, they aren’t doing it because they see a lot of potential in Web TV, but rather because they are concerned that if they don’t a have a presence there, it could eventually erode their revenues and profits in more traditional media, such as cable. The major threat, as they see it, is pirated content currently available on the web. If they don’t this service, they feel that yound viewers will go to alternate means on the web to see their favourite shows. As the father of two teenage daughters, I can vouch for the fact that they hardly watch any TV, but seem to get all the big shows on the web.

I see nothing wrong with this. In fact, I think it’s a good way to defend their existing position while reducing risk to a manageable level in another. However, at some point in the near future, Videotron and other content providers are going to have to go on the offensive again. This is because they can’t hope to win long term by staying on the defensive. As it’s taught in military strategy, victory only comes through offense, not defense.

This will mean finding a way to offer more value, either through existing vectors, such as cable TV, or through a full-scale adoption of the web as a distribution means.

This column is called Never Fight Fair. My aim is to provide a distillation of military strategy and wisdom that is relevant to business strategy and leadership.

© 2010 Richard Martin. Quotes and reproduction are permitted with proper attribution.


Discover more from Exploiting Change

Subscribe to get the latest posts sent to your email.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ready to

Navigate change and strengthen your strategy?

Let’s get started.

Book a call

Share this post

Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

PrevPreviousHigh-Risk Companies Must Do a Better Job of Preparing Executives for Crisis Leadership
NextNever Fight FairNext

Business Under Threat: Rethinking Free Enterprise in an Era of State Mobilization

Read More »

Strategic Calibration: Leadership in a Sovereign-Constrained World

Read More »

Coherence Under Fire: Why Enterprise Requires Alignment, Not Autonomy, in a Sovereign World

Read More »
Page1 Page2 Page3 Page4 Page5

You've come this far...

Ready to build a strategy

That is truly impactful?

Book a call

Logo of www.exploitingchange.com blog, by Alcera Consulting Inc.

I collaborate with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance.

Contact me

+1 (514) 453-3993

Latest Articles

  • Business Under Threat: Rethinking Free Enterprise in an Era of State Mobilization
  • Strategic Calibration: Leadership in a Sovereign-Constrained World
  • Coherence Under Fire: Why Enterprise Requires Alignment, Not Autonomy, in a Sovereign World

Links

  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog

Sign up for weekly insights

Sign up for weekly insights

We don’t spam! Read more in our privacy policy

Check your inbox or spam folder to confirm your subscription.

Privacy Policy – Terms & conditions

Alcera Consulting Inc. © 2024 Copyright - All Rights Reserved

Socials

X-twitter