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Israel and Iran Aren’t Playing Footsies

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  • Richard Martin
  • April 15, 2024
  • 8:51 am
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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by Richard Martin

There’s a claim going around on social media that the Iranian strike on Israel was just a face saving move after Israel took out key military targets in Damascus last week.

Nothing could be further from the truth. Iran launched 300 or so systems in a mix of long- and medium range missiles, cruise missiles, and drones. But 99% or so were destroyed in the air. We even have video of an extra atmospheric interception, which is evidence of successful BMD. Imagine if only 10 or 20% of those vectors had hit targets, however inaccurately. Would people be commenting as if it were the latest episode of 90 Day Fiancé?

It looks to me like one of two possibilities. Either it was intended as a sophisticated attack to create dilemmas for the IDF defences so something could get through to its target; or it was a hail mary, throw everything but kitchen sink. Either way, the strike failed. I don’t think Iran is poised to do anything further, and is basically a sitting duck.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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