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Keep your followers informed of the mission, the changing situation, and the overall picture.

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  • Richard Martin
  • September 1, 2014
  • 12:38 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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I have been focusing on each of the 10 leadership principles I learned as an officer in the army. This the 10th of these principles.

  1. Remember that people aren’t mushrooms. They don’t grow better in the cold, damp, and dark. Be ruthlessly honest and open about the real situation.
  2. Ensure everyone understands the mission and end state, so they can exercise their initiative when the inevitable changes occur.
  3. Assume that there will always be friction in the execution of plans and procedures and work to minimize it.
  4. Provide ongoing feedback and status updates so people know what is going on.
  5. Inform your followers and other stakeholders of important information they need to know.
  6. Inform people on a “need to know” basis.
  7. Make regular rounds “at the front” and ask people for their opinions, what’s happening, and their understanding of the situation.
  8. Correct mistakes and misinterpretations quickly and effectively.
  9. Kill rumours ruthlessly and quickly with accurate information.
  10. Be prepared to exploit successes and breakthroughs.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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