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MAGAmerica: A New Normal in U.S. Politics?

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  • Richard Martin
  • February 12, 2025
  • 10:50 am
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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By Richard Martin, President, Alcera Consulting Inc.

In this edition of Vital Ground, we delve into the emerging phenomenon of “MAGAmerica”—the long-term legacy of the MAGA movement—and explore what it might mean for the United States and its allies. By integrating Peter Turchin’s Structural Demographic Theory (SDT) with three future scenarios, we assess the risks and potential impacts of a populist, nationalist U.S. that could reshape global dynamics, particularly for Canada.

Understanding the Foundations: Turchin’s Structural Demographic Theory (SDT)

Peter Turchin’s SDT offers a powerful lens to understand societal instability. According to SDT, three core pressures drive political and social upheaval:

  1. Elite Overproduction: An excess of elites—or those aspiring to elite status—competes for limited power, resulting in deep intra-elite factionalism.
  2. Popular Immiseration: Stagnant or declining living standards among the masses generate widespread resentment toward a perceived elite class.
  3. State Fiscal and Institutional Distress: As the state struggles to meet its obligations and maintain governance, its legitimacy declines, fueling further polarization.

In the U.S., these dynamics have given rise to MAGAmerica—a populist response where large segments of the population, feeling economically and culturally sidelined, rally behind nationalist and protectionist ideologies. This isn’t just Trump’s movement; it’s a manifestation of long-term structural pressures that may well persist long after his presidency.

Scenario Analysis: What Lies Ahead for MAGAmerica?

Based on current trends and SDT, we consider three broad scenarios for the future of U.S. politics, each with its own probability and impact.

Scenario 1: Elite Consolidation & Re-Stabilization

  • Description:
    In this scenario, despite ongoing populist pressures, the ruling elites manage to consolidate power and enact measured reforms. By making controlled concessions, the establishment reabsorbs the populist energy into a reined-in form of nationalism. The U.S. remains globally dominant, albeit with a more isolationist and protectionist bent.
  • Risk Assessment:
    • Probability: Moderate (40–50%)
    • Impact: Moderate
  • Implications:
    U.S. stability is preserved, but the shift toward economic nationalism and unilateralism means enduring friction with traditional allies, including Canada, which will face periodic trade and diplomatic challenges.

Scenario 2: Elite Fragmentation & Systemic Breakdown

  • Description:
    Here, the cumulative pressures of elite overproduction, mass immiseration, and institutional distress reach a critical tipping point. Intra-elite conflict deepens, governance falters, and the U.S. may spiral into severe instability—possibly even sparking secessionist movements or widespread civil unrest.
  • Risk Assessment:
    • Probability: Lower (20–30%)
    • Impact: Severe
  • Implications:
    A breakdown of elite consensus could lead to a dramatic decline in U.S. power and global influence, resulting in significant disruptions for international markets and security arrangements. For Canada, this scenario would likely bring border instability and a reorientation of trade and defence policies.

Scenario 3: Emergence of a New Power Structure (Hybrid Realignment)

  • Description:
    The most likely outcome sees the U.S. undergoing a realignment that integrates populist elements into a new governing framework. Rather than a complete collapse or a simple reassertion of the old order, both major parties—and even elements of former opposition—adapt by adopting more nationalist and interventionist policies. This hybrid model represents a long-term shift toward economic nationalism and an inward-focused foreign policy.
  • Risk Assessment:
    • Probability: Highest (50–60%)
    • Impact: High
  • Implications:
    While avoiding outright chaos, the U.S. would recalibrate its domestic and international policies in a way that permanently reduces its cooperative stance on global issues. Allies such as Canada would need to diversify their economic partnerships and bolster their defense strategies to manage a less predictable, more unilateral America.

What Does This Mean for Canada and Its Allies?

Economic Diversification:
Canada must accelerate efforts to reduce its reliance on the U.S. by forging stronger trade ties with Europe, Asia, and emerging markets. A diversified economy can better absorb the shocks of U.S. protectionism and isolationism.

Enhanced Defence and Security:
With the potential weakening of traditional U.S. defence commitments (e.g., NORAD, NATO), Canada should consider increasing its own military capabilities and deepening multilateral security partnerships—especially in the Arctic and North Atlantic regions.

Diplomatic Adaptation:
Canada should engage both populist and moderate factions within the U.S. political system. Building relationships with pro-trade states and moderate Republican figures can provide alternative channels of influence, ensuring that Canadian interests are safeguarded regardless of which scenario unfolds.

Final Thoughts

Integrating Turchin’s Structural Demographic Theory with our scenario analysis reveals a complex risk landscape for MAGAmerica and the broader U.S. political system. While the possibility of elite consolidation offers a moderated future, the greater likelihood lies in a hybrid realignment—one that embeds economic nationalism and populist sentiment into the fabric of American governance. For Canada and other allies, preparing for this new normal means bolstering economic resilience, enhancing security, and diversifying diplomatic partnerships.

As we continue to monitor these developments, the key takeaway is clear: U.S. unpredictability may become the rule rather than the exception, and proactive, strategic adaptation will be essential for navigating the coming years.

About the Author

Richard Martin is the founder and president of Alcera Consulting Inc., a strategic advisory firm specializing in exploiting change (www.exploitingchange.com). Richard’s mission is to empower top-level leaders to exercise strategic foresight, navigate uncertainty, drive transformative change, and build individual and organizational resilience, ensuring market dominance and excellence in public governance.​ He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles. He is also the developer of Worldview Warfare and Strategic Epistemology, a groundbreaking methodology that focuses on understanding beliefs, values, and strategy in a world of conflict, competition, and cooperation.

© 2025 Richard Martin


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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