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Make sure everyone in your organization is aware of and operating with the big picture

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  • Richard Martin
  • May 18, 2015
  • 12:39 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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I was speaking for a corporate client and his team last week in Toronto. The topic was team collaboration and the lessons of the military approach to collaboration.

Most people expect that the military relies exclusively on discipline and command authority, but the reality, especially in this day and age, is that everyone must understand the big picture, including the why of an operation and the mission in order to achieve the commander’s intent. There are simply so many things that can go off the tracks in modern military operations, specifically in peacekeeping and counter-insurgency, that soldiers at all levels must be able to adjust and apply their initiative on the fly as the situation evolves.

The idea that everyone advances in serried ranks in the face of withering enemy fire is anachronistic. Today’s soldiers must be intelligent and informed. They must have the big picture so they can manoeuvre and adapt in the face of changing circumstances and intelligent opponents, both vying for the hearts and minds of the population.

Whether in sales, marketing, product development, or after sales support, all members of your organization/team must be aware of the overarching strategy and business model, as well as the intent of company, division, departmental, team leaders. Just like modern-day warriors facing sophisticated opponents, they must be given the big picture at strategic, operational, and tactical levels. They must also have a clear understanding of the intent and mission so they can adapt and evolve with the situation.

I’m never too busy to discuss your needs or those of anyone else you feel may benefit from meeting or talking to me. So feel free to contact me at any time!

Richard Martin is The Force Multiplier. He brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2015 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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