My new book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles, is now available for purchase through my website. It will also be available through all the major online retailers around the world.
It’s a bit more expensive if you order the book through me, but I will ship you a signed copy. If you’re in Canada, the shipping is included in the price. For bulk orders, just drop me a line at 514-453-3993 and we can discuss special pricing.
About the book
“There are quite a few books about parallels between military strategy and corporate strategy. Richard Martin’s Brilliant Manoeuvres makes a difference by not only focusing on the conceptual but also on the operational side of the equation. This book is a hands-on guide to a brilliant corporate strategy.”
Prof. Dr. Guido Quelle, Managing Partner, Mandat Consulting Group, Dortmund, Germany
“Brilliant Maneuvers is Sun Tzu’s Art of War combined with Drucker’s The Effective Executive.”
Alan Weiss, PhD, Author of the bestselling Million Dollar Consulting and The Consulting Bible
“Richard explains the reasons behind the military concepts, backing them up with diagrams and historical and personal examples. He then shows how to apply them in a business context. I highly recommend Brilliant Manoeuvres to beginners and advanced users alike.”
Pierre Bergevin, President & CEO, Cushman & Wakefield Canada
Business executives and entrepreneurs see themselves as modern day warriors and generals, fighting off competitors and conquering new markets. They talk about attacking competitors, defending turf, firing warning shots, establishing beachheads, bypassing the competition, digging a protective moat, and so on. Brilliant Manoeuvres – How to Use Military Wisdom to Win Business Battles is for those executives and entrepreneurs who are looking to create and sustain competitive advantage and to lead their teams in the face of determined competition and rivalry. Based on the author’s experience as a soldier, a business consultant and an entrepreneur, the book explains how and why military leaders and planners actually think and operate. It then translates this into terms that business people can readily apply to their own reality so they can survive and thrive. In other words, this book is a practical guidebook, and not just another set of exhortations to “lead from the front” or to “win without fighting”. In particular it demonstrates how some military methods cannot be applied in management.
“With Brilliant Manoeuvres, Richard Martin has produced a guidebook that gets back to the basics of strategy, management, and leadership. We tend to forget the fundamentals because we think they’re too simple or that we’ve outgrown them. Richard demonstrates the linkages between military and business wisdom and shows that these concepts are fundamental and essential. In the process they gain a new relevance and freshness to help in meeting today’s business challenges.”
Louis Gabanna, President, Colas Canada
About the author
Richard Martin is founder and president of Alcera Consulting Inc. Prior to launching his consulting business, Richard attended the prestigious Collège militaire royal de Saint-Jean as an officer cadet and then served for 21 years as an infantry officer in the Canadian Army. Richard is the only member of Alan Weiss’s Million Dollar Consulting Mentoring Hall of Fame with extensive military experience. He brings his business and military leadership experience to bear for organizations and executives in both the private and public sectors seeking to exploit change, maximize opportunity, and minimize risk.
© 2012 Richard Martin. Reproduction and quotes permitted with full and proper attribution.
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