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On Epistemological Warfare

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  • Richard Martin
  • September 30, 2022
  • 11:52 am
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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By Richard Martin

The Russian invasion of Ukraine and the resistance of the Ukrainian people, government and armed forces have provided the world and especially NATO countries with the focus and resolve to assist Ukraine in defending its independence and security in alignment with the fundamental NATO values of freedom, democracy, law, and rights. 

Russia is seeking to undermine these values by dominating Ukraine and its people while attacking the same values in other countries, and specifically within NATO and the EU. Russia has been consistently employing “hybrid” warfare techniques to undermine the resolve and morale of the peoples and nations that oppose Russian ways and means of achieving its aggressive ends. The attack on gas pipeline infrastructure in the Baltic is just one example of this.

Beyond this, Russia has been conducting information warfare and psychological operations against NATO, the EU, and the West in general. The main approach involves using disinformation and other hostile information activities. There are two main goals. The first is to present the Russian point of view, to convince citizens, decision-makers, and influencers in NATO and EU countries to either support Russia’s war aims in Ukraine, or to undermine their support for their own nations’ commitment to supporting Ukraine and countering Russia. The second goal is to sow chaos, confusion, discord, and conflict within and between NATO/EU countries.

The first of these goals is familiar and is traditionally called propaganda. Although it is not pleasant, it is relatively easy to counter with facts and rational argument. The second goal is less familiar and resembles in many ways classic disinformation, misdirection, and active measures adopted by the Soviet Union and other Communist powers during the Cold War. It is much more insidious, as it aims at nothing less than eroding the ability of free-thinking individuals and groups to act effectively and efficiently in the face of threats to peace, security, and prosperity. In a nutshell, disinformation and active measures are forms of epistemological warfare.

Young people are probably the most vulnerable to epistemological warfare, as their ideas and habits of mind are still in development. They are highly vulnerable to disinformation, ideologies, and nihilistic questioning of the values and structures that uphold the values of freedom, democracy, rule of law, and human rights. Young people are idealistic, with many hopes and dreams about the future, both collective and personal, but these ideals are not tempered by the experience of living and the knowledge of history, values, and goals of our societies.

Epistemological warfare throws contradictory and inflammatory statements, observations, and opinions into the infosphere, especially social media, and sees what will stick. There is not necessarily an ideological standpoint that is upheld. The aim is not to say one side or opinion is better than another, but instead to sow doubt about what is real, and whether anyone in authority or with expertise is to be trusted. Disinformation about COVID-19, the actions of powerful and/or wealthy people, conspiracy theories, etc., are all grist for the mill.

The threat goes well beyond cyberattacks, disinformation, and misdirection. In fact, I believe we have entered a new phase of information warfare which I call “epistemological warfare.” The aim of epistemological warfare isn’t just to attack nations and their populations with false, misleading, obfuscating, or confusing information and propaganda. It goes much further by launching a full-scale assault on the critical faculties and judgment of friendly nations, populations, and leaders.

The techniques are many but focus mainly on eroding critical thinking by overwhelming the public sphere, especially through social media channels and platforms, with false, doubtful, or contradictory information presented in sound bites, images, video clips, and Internet “memes” that exploit and reinforce well-known cognitive biases and fallacies. These include everything from non sequitur and tu quoque fallacies, to psychological heuristics such as the primacy effect, the bandwagon effect, and others too numerous to list.

The goal is to erode the ability of individuals to judge what is true and false, who and what to believe, and who to support. This results in a cynical and nihilistic attitude toward the facts, intentions, and objectives presented by and for contending powers and forces and undermines support for a strong defence against hostile intent and activities.

© Richard Martin


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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