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Planning requires answering why, what, and how to achieve your objectives

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  • Richard Martin
  • October 6, 2014
  • 2:05 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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Planning involves seeing beyond the next hill and getting everyone in your team to see to appreciate the essentials of its situation. The leader’s main planning role is to decide on the why, what and how of any initiative.

  • Asking Why determines the content of your plan. Consider a range of options before making a decision on which to pursue. Assuming there is sufficient time, this may be an opportune moment to gain input and suggestions from followers and collaborators.
  • Asking What determines your mission. You have to determine what your boss, the organization as a whole, and your peers throughout the organization expect you and your team to accomplish. Additionally, you must also incorporate the needs and concerns of customers (if you have any) and any external stakeholders. Your mission is the unique and essential contribution of you and your team to the objectives of the organization.
  • Asking How determines the content of your plan. Consider a range of options before making a decision on which to pursue. Assuming there is sufficient time, this may be an opportune moment to gain input and suggestions from followers and collaborators.

Richard Martin is a Master Strategist and Leadership Catalyst. Richard brings his military and business leadership and management experience to bear for executives and organizations seeking to radically improve performance, grow, and thrive in the face of rapid change, harsh competition, and increasing uncertainty.

© 2014 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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