Skip to content
Logo of blog www.exploitingchange.com by Alcera Consulting Inc.
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
Contact
  1. Home
  2. »
  3. On Target
  4. »
  5. PlayBook Release Is a Preemptive Maneuver by RIM

PlayBook Release Is a Preemptive Maneuver by RIM

Share this post

  • Richard Martin
  • April 18, 2011
  • 12:20 pm
  • One Comment
Picture of Richard Martin

Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
All Posts

The release of the PlayBook by Research in Motion is a maneuver designed to preempt another company getting in on the secure tablet market. The negative critiques of the PlayBook that we’re seeing miss the point. RIM has been developing its tablet for too long. The company needs to get it to market, because if they don’t then someone else may develop an application or ecosystem that is just as secure and that runs on Android or iPad.

RIM has always differentiated itself by offering highly secure data communications. It’s the company’s key strength. RIM can’t really compete against the iPad or Android tablets for the consumer market. It must stay focused on the corporate market, where security and data integrity are paramount.

RIM is taking a risk, but the alternative of waiting for perfection is even riskier at this stage. Apple and Android have been making inroads in the security conscious corporate clientele. The risks can be managed because the installed base of BlackBerry clients will at least see movement and may forgive some initial errors on the part of RIM.

Richard Martin is founder and president of Alcera Consulting Inc. He brings his military and business leadership experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk.

© 2011 Richard Martin. Reproduction and quotes are permitted with proper attribution.


Discover more from Exploiting Change

Subscribe to get the latest posts sent to your email.

One Response

  1. Pingback: Is Research In Motion Moving Away from the BlackBerry? | Exploiting Change

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Ready to

Navigate change and strengthen your strategy?

Let’s get started.

Book a call

Share this post

Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

PrevPreviousStop Predicting, Start Experimenting
NextCar dealers are feeling the pinch of factory shutdowns in JapanNext

Seeking Agent or Publisher Introductions

Read More »

Competence Is the Heart of Leadership

Read More »

The Apocalypse Is Always Now: A Warrior’s Journey from Glory to Home

Read More »
Page1 Page2 Page3 Page4 Page5

You've come this far...

Ready to build a strategy

That is truly impactful?

Book a call

Logo of www.exploitingchange.com blog, by Alcera Consulting Inc.

I collaborate with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance.

Contact me

+1 (514) 453-3993

Latest Articles

  • Seeking Agent or Publisher Introductions
  • Competence Is the Heart of Leadership
  • The Apocalypse Is Always Now: A Warrior’s Journey from Glory to Home

Links

  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog
  • About
    • Richard Martin
    • Alcera Consulting Inc.
  • Services
    • Consulting
    • Facilitation
    • Training
    • Speaking
  • Blog

Sign up for weekly insights

Sign up for weekly insights

We don’t spam! Read more in our privacy policy

Check your inbox or spam folder to confirm your subscription.

Privacy Policy – Terms & conditions

Alcera Consulting Inc. © 2024 Copyright - All Rights Reserved

Socials

X-twitter