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Reinforce Success

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  • Richard Martin
  • April 28, 2010
  • 4:09 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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A friend of mine is experiencing success in reaching out to media. Her contrarian message is highly relevant in the current economic climate (she’s an economist) and it is an excellent illustration of the military principle of reinforcing success.

Reinforcing success is the best way to succeed overall. We never know before starting out on a project or undertaking whether and how we will succeed. Just like when you advance against an enemy, you don’t know where the gaps will be, it is better to be open to sudden opportunities and reinforce them, than to butt your head up against the wall, or an enemy strongpoint.

Remember, reinforce success instead of attacking an impregnable defence.

© 2010 Richard Martin


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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