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  5. Richard Martin’s Monday Morning Brilliant Manoeuvres — 1 July 2013

Richard Martin’s Monday Morning Brilliant Manoeuvres — 1 July 2013

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  • Richard Martin
  • July 1, 2013
  • 1:46 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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Brilliant Manoeuvre
We tend to aim for big, strategic victories, but most success actually comes by detailed operational planning, careful logistical preparation, and accumulation of numerous tactical wins.

Discussion
Military history is replete with tales of major strategic manoeuvres leading to massive victories: the German defeat of France in 1940, Operation Bagration on the Eastern Front, the closing of the Falaise Gap in Normandy in August 1944. But these massive victories resulted either from clever manoeuvring or after long slogging attrition battles, with meticulous logistical and operational planning, and a succession of small wins at the tactical level.

Companies often aim for the big acquisition or the blockbuster product that will launch them into the stratosphere. These things can happen, but the surer road to success lies in meticulous planning, accumulation of small successes over extended periods of time, strong morale and superb leadership at all levels of the organization. TD built its presence in the US carefully over decades by acquiring small local and regional banks and using these as a stepping stone to bigger acquistions. All the while, the bank stayed profitable and was able to generate the capital to continue expanding. It was a long campaign, not an overnight success, more like an infiltration than blitzkrieg. The big moves get everyone excited–and we occasionally need them–but it is the careful campaign, logistical buildup, and small wins that are the surer road to victory.

Questions
Do you have the staying power to survive and thrive beyond the initial push into a new product or market segment? Can you sustain the advance and turn tactical and operational wins into strategic victory?

Richard Martin is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk.

© 2013 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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