Last month I wrote about one of the two fundamental principles that underlie all other principles of business battle: following the path of least resistance. The other is selection and maintenance of the aim or, simply, the principle of the objective. I’ve described this in great detail in my book, Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles, but I’d like to give you a summary of this principle and include some tips about using it to frame your own objectives for 2013 and beyond.
