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  5. The History of Book Selling in the 21st Century in 10 Steps

The History of Book Selling in the 21st Century in 10 Steps

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  • Richard Martin
  • October 29, 2011
  • 12:17 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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1. Big box book retailers make the local bookstore irrelevant.

2. Amazon starts selling books online.

3. People browse for books in the big box retail store and then order the book online from Amazon.

4. Big box book retailers start their own online retail operations.

5. Amazon starts free shipping for orders above a certain price level.

6. Big box book retailers are forced to do the same.

7. Amazon introduces the Kindle e-reader. People start buying e-books.

8. People browse for books at the local big box book retailer then order the Kindle e-book on their iPhone while continuing to browse other books. When they get home, the book is on their Kindle.

9. Publishers can’t predict how many physical books will be sold anymore.

10. Big box book retailers start selling candles and towels, resembling more and more a Bed, Bath and Beyond.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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