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  5. The Idiocy of Cold Calling…Automated

The Idiocy of Cold Calling…Automated

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  • Richard Martin
  • September 7, 2011
  • 4:02 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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A few hours ago I got a call on my main business line and it was a recorded message for some kind of web service. Needless to say, I hung up right away, and I can’t imagine why anyone would be even curious or bored enough to listen to the end of such a message, much less act on it.

Cold calling is bad enough, but who’s the idiot who thought up automatic cold calling? That’s right, someone thinks that it is a good idea to cold call people and give them a recorded message. I guess that gets around the fact that it is incredibly hard for people to cold call on a consistent basis and keep their sanity. But how can anyone think it’s going to work?

Cold calling is about the worst form of selling possible. If salespeople who spend their time cold calling were to spend that time developing relationships with buyers and referrers, their time would be more efficiently spent and they would most likely close a lot more business at higher price points. As for a recorded message doing the initial pitch, well, that’s just incomprehensible to me.

© 2011 Richard Martin. Reproduction and quotes permitted for non-commercial purposes with full and proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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