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Why Enbridge’s CEO Is Leading From the Front Line

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  • Richard Martin
  • September 13, 2010
  • 11:05 pm
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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The presence of Enbridge CEO Pat Daniel on the front lines of the pipeline spill in Michigan apparently has some people stumped. Why is he spending so much time in Michigan, talking to people and making sure the right information gets out? Shouldn’t he be in Calgary? Isn’t that micromanagement?

It’s simple really. Pat Daniel understands the driving force behind Enbridge’s business: its pipeline network. Without pipelines, Enbridge’s business model basically disappears. After all, the company exists to distribute oil and gas through pipelines. There are other activities, but that’s pretty much its business.

The spill in Michigan, and what appears to be a smaller spill in Illinois last week, potentially threaten the viability of the enterprise. That’s why the CEO has to be on the front lines, leading and managing the situation, to make sure that it gets resolved quickly and satisfactorily for all stakeholders. If they get it right, they increase their chances of continuing their strategy of investing in new lines to ship Alberta oil to the U.S. Failure in this endeavour would endanger the whole business.

Richard Martin is founder and president of Alcera Consulting Inc. He brings his military and business leadership experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk.
© 2010 Richard Martin. Reproduction and quotes are permitted with proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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