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Why we wait for baggage

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  • Richard Martin
  • October 19, 2011
  • 10:51 am
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Richard Martin

Richard Martin empowers leaders to outmaneuver uncertainty and drive change through strategic insight and transformative thinking.
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I was flying from Montreal to West Palm Beach Florida yesterday, with a connection in Newark NJ. As we’re exiting the aircraft into the access tunnel, there’s about 15 people waiting for the skycheck luggage. One of the groundcrew workers looks at me, exasperated, and says “Why is everyone waiting?” I tell her: “Well, no one trusts the airlines anymore to get their luggage to final destination so everyone brings it on the plane themselves. The airlines’ own inefficiency has created this situation.” She then rolled her eyes as if we were all nothing but a nuisance to her.

My assessment was confirmed a few hours later when we boarded the 757 on the next leg of my journey. Some of the bags people are dragging onto the plane would cause a hernia to an all star wrestler. Little wee women are trying to lug these onto the plane and to put them into the overhead bins. Everyone looks at everyone else knowingly, because if the airlines could get our bags to the right place, we’d all be travelling a little lighter.

Here’s an idea! What if an airline decided to absolutely guarantee that travellers’ luggage would get to the right destination on time? Maybe that could set them apart. I’ll bet thought that most of them will just continue with the same lame excuses rather than try to differentiate themselves in this demanding environment. I would certainly consider them for my next flight.

© 2011 Richard Martin. Reproduction and quotes permitted for non-commercial purposes with full and proper attribution.


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Richard Martin, President of Alcera Consulting Inc.

Richard Martin

Richard Martin is the President of Alcera Consulting Inc., a strategic advisory firm collaborating with top-level leaders to provide strategic insight, navigate uncertainty, and drive transformative change, ensuring market dominance and excellence in public governance. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles and the creator of the blog ExploitingChange.com. Richard is also the developer of Strategic Epistemology, a groundbreaking theory that focuses on winning the battle for minds in a world of conflict by dismantling opposing worldviews and ideologies through strategic narrative and archetypal awareness.

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